Episode 229: Bonding vs. Silos with Paul Duncan of Pie ...

May 13, 2023

Welcome to Episode 229 of Crush My SEO, a podcast dedicated to providing valuable insights into the world of SEO services. In this episode, we are thrilled to have Paul Duncan, an expert in the field, discussing the intriguing topic of bonding versus silos in the context of SEO strategies.

Understanding the Importance of Bonding

Bonding, in the realm of SEO, refers to the process of building strong connections between different elements of a website or online platform. These connections play a vital role in improving search engine visibility and user experience. When various web pages, blog articles, and other content pieces are interlinked effectively, search engines perceive the website as more authoritative and trustworthy.

Effective bonding not only helps search engines in understanding the relevance and interconnectedness of content, but also provides users with a seamless navigating experience. When users find relevant internal links while exploring a website, they are more likely to stay engaged and spend more time on the site. This increases the overall user satisfaction, leading to better rankings in search engine results pages (SERPs).

Embracing Silos for SEO Success

Contrary to bonding, silos involve organizing website content into distinct and specialized topical sections. These silos can be seen as virtual containers that house related content within a specific theme or topic. Implementing silos allows search engines to better understand the focus and expertise of a website on different subjects.

By segregating content into silos, businesses can create a well-structured and coherent information architecture. This not only aids search engines in understanding the website's content hierarchy but also assists users in finding exactly what they are looking for quickly and easily. Silos help establish topical authority, increasing the chances of ranking higher in SERPs for keywords and phrases related to the specific siloed topic.

The Synergy of Bonding and Silos

When it comes to SEO success, both bonding and silos are indispensable components of an effective strategy. While bonding enhances the internal linking structure of a website, silos provide a robust framework for organizing and presenting content to users and search engines.

By combining the power of bonding and silos, businesses can maximize their online visibility, improve user experience, and ultimately increase organic traffic. It is essential to integrate bonding and siloing strategies seamlessly within the website architecture to achieve the best results.

Practical Implementation Tips

Incorporating bonding and silos into your SEO strategy requires careful planning and execution. Here are some practical tips to help you get started:

  • 1. Keyword Research: Begin by conducting thorough keyword research to identify relevant topics and target keywords for your website.
  • 2. Content Segmentation: Categorize your content into distinct silos based on their relevance and similarity. Ensure there is a clear focus within each siloed section.
  • 3. Internal Linking: Create strategic connections between the different pages and content pieces within each silo. Also, consider cross-linking relevant content between silos to strengthen the overall bond.
  • 4. Consistent Navigation: Design a user-friendly navigation menu that allows visitors to explore the various silos effortlessly.
  • 5. SEO Audits: Regularly perform comprehensive SEO audits to identify any areas where bonding and silos can be further optimized.

Implementing and maintaining an effective bonding and silos strategy requires ongoing attention and optimization. Continuously monitor your website's performance, analyze user behavior, and make data-driven improvements to ensure continued success.


In this episode of Crush My SEO, we delved into the world of bonding versus silos with Paul Duncan of Pie. We learned about the importance of effectively bonding web elements for enhanced search engine visibility and user experience. We also explored how silos provide a structured framework for organizing content and establishing topical authority.

Remember, the synergy between bonding and silos is key to achieving SEO success. By implementing these strategies effectively, businesses can elevate their online presence and attract relevant organic traffic. Embrace the power of bonding and silos today, and reap the rewards in terms of improved search rankings and user engagement!

Bennett Sullivan
Insightful discussion! 🙌
Nov 11, 2023
Wendy Baatara
Paul Duncan's knowledge and passion for SEO are evident in this episode. A must-listen for anyone in the field.
Nov 10, 2023
Jonathan Hulls
The depth of expertise on display in this episode was evident. Kudos for delivering quality content.
Nov 10, 2023
Jorge Mastellari Martinelli
The practicality of the advice shared in this episode is what sets it apart. Looking forward to putting it into action.
Nov 7, 2023
Colette Tovar
Interesting topic! Looking forward to implementing these strategies for my website.
Nov 7, 2023
Jason Franke
I'm impressed by the level of depth in this discussion. Kudos to the host and Paul Duncan!
Nov 6, 2023
Roman Raber
As someone new to SEO, I found this episode to be incredibly helpful in understanding bonding and silos.
Nov 5, 2023
Michael Belleveau
This episode didn't just scratch the surface - it dived deep into the heart of effective SEO strategies. A fantastic listen.
Oct 31, 2023
David Rollison
The real-world examples used in this discussion made the concepts of bonding and silos easy to grasp.
Oct 29, 2023
Keith Fromelt
The engagement and relevance of the content in this episode made it a standout resource for anyone seeking to enhance their grasp of SEO strategies.
Oct 28, 2023
Curt Carbuni
Paul Duncan's explanations made the complex concepts of bonding and silos easy to grasp. A fantastic episode overall.
Oct 28, 2023
Mark Joseph
Paul Duncan's expertise and engaging explanations made this episode a standout in the world of SEO education.
Oct 26, 2023
Chuck Thompson
I'm truly grateful for the insights provided in this episode. My understanding of bonding and silos has been enriched.
Oct 23, 2023
Tj Tinsley
I'm always on the lookout for thought-provoking insights, and this episode certainly delivered on that front.
Oct 23, 2023
Bruce Payton
The practical examples shared in this episode really brought the concepts of bonding and silos to life.
Oct 23, 2023
Dan Ahlstrom
Looking forward to re-listening to this episode and taking notes for my SEO strategy.
Oct 23, 2023
Shani Verner
Paul Duncan's expertise and passion for SEO come through in every minute of this episode. Kudos!
Oct 22, 2023
Kyle Davis
The value of bonding and silos in SEO has never been clearer. Thank you for this eye-opening episode.
Oct 21, 2023
Elise McCredie
I've been searching for resources on bonding and silos, and this podcast episode delivered exactly what I needed.
Oct 21, 2023
Hang Phan
The expertise and passion with which this episode was presented is truly commendable. A fantastic listen overall.
Oct 21, 2023
Stephen Gaidis
This episode did an exceptional job of conveying complex concepts in a way that's easy to understand and apply.
Oct 20, 2023
Mike Williams
I've been avidly consuming SEO content, and this episode is undoubtedly one of the best I've come across.
Oct 20, 2023
Birol Comert
I was left with a lot of practical tips and ideas after listening to this episode. Refreshing and insightful.
Oct 15, 2023
Devon Loney
I'm always on the lookout for actionable insights, and this episode delivered exactly that.
Oct 14, 2023
Ken Sack
This episode managed to combine theory, strategy, and practical tips seamlessly. A highly valuable resource for anyone in SEO.
Oct 14, 2023
Alec Head
As a small business owner, I've been seeking guidance on SEO strategies. This episode was a game-changer.
Oct 12, 2023
Jason Vassy
I appreciated the balance of theory and real-world application in this episode. A refreshing change.
Oct 10, 2023
Ade Doherty
I couldn't recommend this episode more. It's an invaluable resource for anyone seeking to strengthen their grasp on SEO.
Oct 8, 2023
Allan Brooks
Great insights on bonding vs. silos in SEO strategies! 👍
Oct 7, 2023
Owen Brown
The discussion on bonding versus silos was incredibly illuminating. Thank you for this valuable information.
Oct 3, 2023
Gary Weiler
I'm thrilled to have stumbled upon this episode. It's already had a positive impact on my understanding of SEO.
Sep 30, 2023
Anastasiya Makhnyova
The passion for SEO education was palpable in the way this episode was presented. Truly commendable.
Sep 29, 2023
Carlos Marone
I've gained a whole new perspective on the importance of bonding versus silos in SEO. Thank you for the eye-opening content.
Sep 27, 2023
Katherine Schneider
The enthusiasm with which the topic was discussed made this episode all the more engaging.
Sep 21, 2023
Maher Kayali
The insights shared in this episode have sparked a new level of excitement for exploring innovative SEO strategies.
Sep 19, 2023
Michel Farhi-Chevillard
Truly valuable insights into the world of SEO. I've already shared this episode with my colleagues.
Sep 18, 2023
This episode manages to unravel key SEO concepts in a way that's both accessible and deeply insightful. A job well done.
Sep 17, 2023
Health Saftey
A must-listen for anyone seeking to gain a deeper understanding of impactful SEO strategies. Thank you for the insights.
Sep 15, 2023
Hassan Sultan
This episode brought a new level of understanding to the topic of SEO strategies. Enjoyed it thoroughly.
Sep 14, 2023
Ronald Hutchinson
I could feel the passion and enthusiasm in the way the topic of bonding versus silos was discussed. Engaging and informative!
Sep 11, 2023
Cara Duffield
This podcast always delivers top-notch content. Can't wait to hear more from Paul Duncan.
Sep 10, 2023
Alicia Trevichick
I've taken away so much from this episode. The relevance and practicality of the content were exceptional.
Sep 10, 2023
I've been wrestling with the challenges of SEO strategies, and this episode felt like a turning point. Highly recommended.
Sep 10, 2023
Kathryn Metzinger
This episode provided exactly the kind of in-depth information I've been seeking. Thank you for the value.
Sep 7, 2023
Melanie Thomas
Insightful talk on bonding versus silos. The examples shared were particularly helpful.
Sep 5, 2023
Fred Hernandez
A fantastic exploration of the nuances between bonding and silos in SEO. Highly recommend this episode!
Sep 3, 2023
Tom Tolkacz
Informative, insightful, and relevant to anyone working in the SEO space. A great listen overall.
Sep 2, 2023
Vangelis Baltatzis
I admire the way this podcast continually provides actionable takeaways. Keep up the great work.
Sep 2, 2023
Brittney Peterson
The practicality of the insights shared here sets this episode apart. Valuable for anyone in the SEO world.
Aug 31, 2023
Matt Wagner
This episode truly honed in on the finer details of bonding and silos. It was both intriguing and educational.
Aug 26, 2023
Place Holder
The real-world relevance of the content in this episode makes it a must-listen for any SEO professional.
Aug 23, 2023
Amanda Luedtke
The actionable advice given in this episode is exactly what I've been searching for. A great resource for SEO practitioners.
Aug 22, 2023
Ramin Massoumi
Great to see a podcast delving into the complexities of SEO strategies. Very well done, team!
Aug 19, 2023
Robin Feagin
A podcast episode that not only informs but inspires. Thank you for the valuable perspectives shared here.
Aug 19, 2023
Elizabeth Baird
The insights on bonding versus silos shared in this episode have already sparked new ideas for my SEO approach.
Aug 16, 2023
Karla Rankin
The explanations were clear, the examples were relevant, and the insights were invaluable. Great work!
Aug 14, 2023
Elena Tsykalo
This episode exceeded my expectations in terms of the breadth and depth of information provided. A definite winner.
Aug 14, 2023
Andy Bentley
As a newcomer to SEO, I found the explanations in this episode to be extremely helpful.
Aug 12, 2023
Martin Foster
Love the actionable advice provided in this episode. Excited to put it into practice.
Aug 8, 2023
Dina Touchon
This episode managed to provide a wealth of information without overwhelming the listener. It was just the right balance.
Aug 8, 2023
Chip Hayden
Love the practical insights provided in this episode. It's making me rethink my SEO approach.
Aug 7, 2023
John Benson
The insights shared here have the potential to make a huge impact on my SEO efforts. Thank you!
Aug 7, 2023
Anil Patel
It's evident that a lot of expertise went into this discussion. Thank you for shedding light on this topic.
Aug 5, 2023
Ivan Garcia
The host and the guest did a great job of breaking down complex SEO concepts into digestible pieces.
Aug 5, 2023
Nathan Hasankolli
The in-depth analysis of bonding versus silos has given me so much to ponder. Thank you for the food for thought.
Aug 4, 2023
Georgeann Deangelo
This episode offered a perfect blend of theory and practical application, making it incredibly valuable for any SEO enthusiast.
Aug 3, 2023
Sangram Kamble
The insights shared in this episode have provided the much-needed boost to my SEO knowledge and confidence.
Aug 1, 2023
Michael Lopez
I'm always impressed by the caliber of guests brought on this podcast. Paul Duncan's input was fantastic.
Aug 1, 2023
Laura Hanko
Paul Duncan's expertise is palpable in this discussion. I've gained a wealth of knowledge from listening.
Jul 28, 2023
Angie Bailey
The way this podcast dives into the nitty-gritty of SEO is truly commendable. Keep up the insightful work!
Jul 28, 2023
Adam Roy
Paul Duncan's expertise shines through in this episode. A must-listen for anyone in the SEO field.
Jul 25, 2023
Sujay Patra
This episode left me feeling inspired to revamp my approach to SEO. Thank you for the motivation!
Jul 22, 2023
Ryan Stelzer
Paul Duncan's expertise truly shines through. Cheers for shedding light on this essential topic.
Jul 21, 2023
Alice Smith
I've already started implementing some of the strategies discussed in this episode. Excited to see the results.
Jul 16, 2023
Stacy Chagnon
I've come away from this episode with a clear blueprint for enhancing my SEO strategies. Thank you for this clarity.
Jul 15, 2023
Adrian Peel
I was pleasantly surprised by how engaging and relevant this episode was. Excited to apply what I've learned.
Jul 12, 2023
Ben Hart
This episode has given me a renewed sense of motivation and clarity in my SEO efforts. Thank you for the inspiration.
Jul 11, 2023
David Sickle
The deep dive into bonding and silos felt like a crash course in effective SEO strategies.
Jul 11, 2023
David Salese
This episode stands out for the level of detail and practical application it offers. Highly recommended.
Jul 6, 2023
Highly recommend this episode to anyone looking to enhance their SEO knowledge. A goldmine of information.
Jul 6, 2023
William Everett
This episode has fundamentally changed my perspective on SEO strategies. Thank you for the eye-opening insights.
Jul 6, 2023
Bellon Christophe
Great podcast! Paul Duncan's insights on bonding versus silos in SEO strategies were truly enlightening.
Jul 5, 2023
Bill Hevrin
This episode had me captivated from start to finish. Can't wait to dive deeper into these concepts.
Jul 3, 2023
Gene S
The relevance of the content in this episode to real-world SEO challenges cannot be overstated. Thank you for addressing these crucial topics.
Jun 26, 2023
Vanessa Maskal
Appreciate the clear breakdown of bonding and silos. The practical tips provided are invaluable.
Jun 25, 2023
Dan Lafey
Paul Duncan's insights were a game-changer for my understanding of bonding and silos in the context of SEO.
Jun 22, 2023
Sue Serveiss
The strategies discussed in this episode are exactly what I needed to take my SEO game to the next level.
Jun 18, 2023
Steve Klemm
I was thoroughly impressed by the insights shared in this episode. It's a staple in my SEO learning resources now.
Jun 18, 2023
Christine Edwards
The value packed into this episode is unmatched. I'm eager to apply these strategies to my projects.
Jun 18, 2023
Tom Lucarelli
The level of detail in this discussion was exceptional. I now have a renewed passion for refining my SEO approach.
Jun 15, 2023
Dennis Doss
I deeply appreciate the dedication to providing actionable insights in this episode. Well done, team.
Jun 14, 2023
Lisa Tavra
I've been struggling with SEO strategies, and this episode provided much-needed clarity. Thank you!
Jun 14, 2023
Katelin Williams
I appreciate the in-depth discussion on bonding and silos in SEO. Very informative!
Jun 14, 2023
Mark Strathdee
The insights shared in this episode have given me a fresh perspective on my approach to SEO. A truly worthwhile listen.
Jun 11, 2023
Diana Anderl
The actionable takeaways from this episode are what elevate it to being truly valuable for anyone in the SEO space.
Jun 10, 2023
Jana Mahoney
Paul Duncan's expertise shone through in this episode, providing a wealth of practical SEO wisdom.
Jun 3, 2023
Ellie Williams
Paul Duncan's expertise came through in every moment of this episode. A commendable job indeed.
Jun 1, 2023
Michelle Flowers
The depth of information covered in this episode surpassed my expectations. Kudos to the team!
Jun 1, 2023
Tony Palanza
The level of clarity in the explanations makes this episode approachable and relevant for SEO practitioners of all levels.
May 30, 2023
Gregg Weinstein
The real-world applicability of the concepts discussed in this episode makes it a game-changer. Highly recommend.
May 30, 2023
Heather Stepka
A well-rounded and comprehensive discussion on an essential SEO topic. Thank you for the valuable insights.
May 29, 2023
Andrea Lombardo
This episode wasn't just informative - it was truly empowering. A wonderful resource for anyone navigating the world of SEO.
May 29, 2023
Alex Raikov
This episode exemplifies the kind of quality content that keeps me coming back to Crush My SEO. Thank you!
May 28, 2023
Alexis Hail
I found the comparison between bonding and silos quite thought-provoking. Excited to apply these concepts.
May 26, 2023
Jerry Bishop
This episode has truly expanded my understanding of SEO strategies. Looking forward to the next one.
May 25, 2023
Kristina Joseph
A well-rounded discussion on the key aspects of bonding versus silos. I'll definitely be recommending this episode.
May 24, 2023
I've been eager to learn more about bonding and silos. This episode delivered valuable insights.
May 24, 2023
Michael Peterman
I've been struggling with developing an effective SEO strategy, but this episode has given me a new sense of direction.
May 23, 2023
Elphas Mbhele
I found the simplicity and clarity in which the episode was presented to be a standout feature.
May 21, 2023
Robert Katula
Combining expertise and practicality, this episode was a true gem in the world of SEO education.
May 20, 2023
Jim Fena
Kudos to the production team for consistently delivering such high-quality content. Very well done.
May 19, 2023
Sean Goff
I've already started sharing the practical tips from this episode with my team. It's too valuable not to pass on.
May 16, 2023
Kevin Middaugh
The discussion on bonding versus silos was so engaging. I've already started brainstorming new approaches.
May 15, 2023