Episode 3: Putting the Client at the Center, with Kirk Dando

Jul 22, 2018


Welcome to Episode 3 of Crush My SEO's podcast series! In this episode, we have the pleasure of hosting Kirk Dando, a renowned business expert with years of experience in putting the client at the center of business strategies. Kirk shares invaluable insights on how prioritizing your customers can lead to remarkable success.

Understanding the Client's Perspective

One of the most crucial aspects of running a successful business is understanding the client's perspective. Kirk emphasizes the importance of truly knowing your customers, their needs, wants, and pain points. By gaining a deep understanding of your target audience, you can align your products or services to meet their specific requirements.

Building Genuine Relationships

Kirk highlights the significance of building genuine relationships with customers. Rather than treating clients as mere transactions, he advises businesses to focus on building long-term connections based on trust, transparency, and mutual benefit. Nurturing strong relationships not only leads to customer loyalty but also opens doors to recurring business and positive word-of-mouth referrals.

Delivering Exceptional Customer Service

Providing exceptional customer service is a key differentiator in today's competitive business landscape. Kirk shares practical tips on how businesses can go above and beyond to meet and exceed customer expectations. From timely communication to personalized experiences, offering top-notch service helps in creating memorable interactions and securing customer satisfaction.

Effective Communication and Active Listening

Clear and effective communication plays a vital role in putting the client at the center. Kirk emphasizes the need for active listening to truly understand customer needs. By listening attentively, responding promptly, and addressing concerns proactively, businesses can demonstrate their commitment to customer-centricity.

Implementing Customer Feedback

Kirk stresses the importance of collecting and implementing customer feedback. By actively seeking feedback, businesses can identify areas of improvement and make necessary adjustments to enhance the customer experience. Incorporating feedback not only helps in resolving issues but also shows customers that their opinions matter, fostering a sense of partnership.

Strategies for Putting the Client at the Center

1. Personalization and Customization

Tailoring products or services to individual customer needs is a powerful way to prioritize the client. Kirk discusses the benefits of personalization, including increased customer satisfaction, higher conversion rates, and improved brand loyalty. Implementing personalized strategies can be achieved through data analysis, segmentation, and targeted marketing efforts.

2. Continuous Improvement

Businesses should constantly seek opportunities to improve their offerings. Kirk highlights the importance of refining processes, enhancing product quality, and staying up-to-date with industry trends. Continuous improvement is integral to meeting changing customer demands and maintaining a competitive edge.

3. Empowerment and Flexibility

Empowering employees to make decisions and providing flexibility in customer interactions can lead to remarkable outcomes. Kirk emphasizes the benefits of enabling employees to take ownership of customer relationships and ensuring they have the necessary tools and authority to make decisions that prioritize client satisfaction.

4. Seamless Omnichannel Experience

Today's customers expect a seamless experience across various touchpoints. Kirk discusses the significance of delivering a consistent brand experience, whether it's through a website, social media, or offline channels. Creating an omnichannel strategy ensures that customers receive the same level of service and engagement, regardless of their preferred platform.


In this episode, Kirk Dando provides valuable insights on putting the client at the center of your business. By understanding customer perspectives, building genuine relationships, delivering exceptional service, and implementing feedback, businesses can achieve remarkable results. Crush My SEO, a leading provider of SEO services in the business and consumer services industry, understands the importance of a customer-centric approach and offers top-notch solutions to help businesses excel in their online presence. Contact Crush My SEO today to learn how we can assist you in optimizing your website and outrank your competitors in the ever-evolving digital landscape.

The podcast episode with Kirk Dando was filled with golden nuggets of advice.
Nov 1, 2023
Zhang Zhilong
Kirk's insights have opened up new possibilities for my business's growth through client relations.
Oct 30, 2023
Howard Reich
Great insights on prioritizing customers for remarkable success! 👍
Oct 14, 2023
Heather McCay
Kirk Dando's knowledge is invaluable for businesses aiming to excel in client focus.
Sep 15, 2023
Louis Jara
Kirk Dando's wisdom on client relations is invaluable for any business seeking growth.
Aug 27, 2023
Neil Stipanich
The practical advice from Kirk Dando is invaluable for any business.
Jul 1, 2023
Heather Adkins
The tangible advice offered by Kirk Dando is truly beneficial for businesses.
Apr 6, 2023
Cindy Witty
So much respect for Kirk Dando's expertise in client-centric business strategies.
Apr 4, 2023
Dan Opallo
The importance of client-centered business strategies can't be overstated, as highlighted by Kirk Dando.
Mar 11, 2023
Matt Himes
Listening to Kirk Dando gave me a fresh perspective on client relationships.
Mar 4, 2023
Michael Figueroa
Kirk Dando's practical tips are incredibly helpful for business success.
Feb 27, 2023
Chris Kuehn
Kirk Dando's insights resonate deeply with the challenges of today's businesses.
Feb 26, 2023
Casey Soria
The focus on customer-centricity in this episode is highly valuable for businesses.
Jan 30, 2023
Wayne Perry
Kirk's emphasis on client relationships has given me a lot to reflect on.
Jan 19, 2023
Graeme Bolland
I'm eager to apply Kirk Dando's tips in my business to enhance client relationships.
Nov 30, 2022
Keaton Matheson
I couldn't agree more with Kirk Dando's approach to putting the client at the center.
Nov 25, 2022
Joe Alexander
Kirk Dando's expertise shines through in this podcast episode.
Nov 1, 2022
Jim Hundley
Kirk's insights have definitely made an impact on my perspective on clients.
Oct 23, 2022
Sally Frye
The conversation with Kirk Dando left me with a lot to ponder about.
Oct 2, 2022
Jack Reynolds
Kirk Dando's expertise in client focus shines through in this episode.
Sep 13, 2022
Karen Karoghlanian
Kirk's approach to putting the client at the center of business is refreshing.
Sep 8, 2022
Chris Kennedy
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Aug 18, 2022
Beverly Miller
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Aug 16, 2022
Joy Sweda
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Aug 8, 2022
Amira Naser
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May 16, 2022
Leonard Sussman
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Dorothy Young
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May 3, 2022
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Kirk's practical recommendations are a breath of fresh air for businesses aiming for excellence in client focus.
May 3, 2022
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Kirk Dando's insights have given me a new perspective on customer relations.
Apr 28, 2022
Kim Beachley
I can't wait to implement Kirk Dando's tips in my business approach.
Apr 12, 2022
Place Holder
Kirk Dando's conversation sheds light on the significance of customer relationships.
Feb 28, 2022
Tony Sheridan
The practical advice provided by Kirk Dando is invaluable for businesses striving for success.
Dec 7, 2021
Bandith Sisouphanh
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Nov 23, 2021
Gail Rosner
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Oct 6, 2021
Cody Simons
The value of prioritizing clients in business strategies is clearly articulated by Kirk Dando.
Oct 2, 2021
Maria Brito
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Sep 12, 2021
Anh Giang
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Sep 6, 2021
Stefan Daskalov
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Aug 26, 2021
Evelyn Otero
Kirk's expertise in client focus is evident from the rich content of this episode.
Aug 18, 2021
Cedrick Dunn
Kirk Dando's episode is a treasure trove of practical advice for businesses.
Aug 11, 2021
Dan McGonagle
I'm grateful for the valuable insights shared by Kirk Dando in this episode.
Jul 29, 2021
Sheryl Wilson
Kirk Dando's expertise in putting the client at the heart of business is truly inspiring.
Jul 20, 2021
Joseph Cevetello
Kirk's emphasis on the client's perspective is a valuable lesson for businesses aiming for success.
Jun 23, 2021
Chris Blevins
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Jun 16, 2021
Eddy Piedra
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Jun 11, 2021
Eileen Jacinth
Kirk Dando's insights are a game-changer for any business striving to enhance client experiences.
May 20, 2021
Marisol Febles
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May 13, 2021
Snguyen Snguyen
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Mar 8, 2021
Mb Realestate
Kirk Dando's guidance on prioritizing the client is a game-changer for businesses.
Mar 6, 2021
Janelle Allen
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Feb 22, 2021
Patt Losiewicz
Kirk's emphasis on aligning business strategies with client needs is remarkable.
Jan 27, 2021
Clare McHugh
The importance of prioritizing clients is highlighted beautifully in this episode.
Jan 18, 2021
Jason Im
Kirk Dando's expertise in putting the client at the center sets a high benchmark.
Dec 27, 2020
Gene Edwards
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Dec 23, 2020
Kelly Woodhead
The conversation with Kirk Dando is a treasure trove of business wisdom.
Dec 12, 2020
Todd Fleming
Kirk Dando's practical advice is a game-changer for businesses striving for excellence in client focus.
Dec 7, 2020
Nicola Schirmer
Kirk's emphasis on prioritizing customers is a game-changer for businesses.
Nov 25, 2020
Meredith Ferguson
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Nov 22, 2020
Keith Adams
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Oct 13, 2020
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Oct 11, 2020
Peter Dibben
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Oct 10, 2020
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Oct 2, 2020
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Aug 18, 2020
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Jul 6, 2020
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Jun 23, 2020
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Jun 15, 2020
Nichole McDonald
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Jun 11, 2020
Add Email
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Jun 10, 2020
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Jun 6, 2020
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May 29, 2020
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Apr 26, 2020
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Mar 24, 2020
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Mar 20, 2020
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Mar 14, 2020
Billy Teems
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Mar 8, 2020
John Drummond
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Feb 22, 2020
Tracey Brown
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Feb 12, 2020
Matthew Strassberg
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Jan 30, 2020
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Jan 29, 2020
Priya Bains
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Dec 17, 2019
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Dec 5, 2019
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Kirk Dando's insights have reshaped my thinking about client satisfaction.
Nov 10, 2019
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Oct 30, 2019
Hosian Salimian
Kirk Dando's insights have carved a new path for my business strategy.
Oct 15, 2019
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Aug 27, 2019
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Aug 11, 2019
Alan Hernandez
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May 29, 2019
Ken Hannah
Great episode, Kirk's insights were truly eye-opening!
May 19, 2019
Natalia Guez
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May 18, 2019
Matt Opad
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May 16, 2019
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Apr 10, 2019
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Mar 22, 2019
Tim Harris
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Mar 7, 2019
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Feb 21, 2019
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Kirk's insights have given me a new direction for my business strategies.
Feb 2, 2019
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Kirk's emphasis on client-centric strategies is just what my business needed.
Jan 18, 2019
Steve Kissel
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Dec 31, 2018
Grappe Laurent
This podcast with Kirk Dando is a must-listen for anyone in business.
Dec 2, 2018
Bernadette Hunter
I found Kirk Dando's strategies for prioritizing customers very practical.
Nov 24, 2018
Andrew Weiss
The importance of aligning business strategies with the client's needs is clear from this episode.
Nov 18, 2018
I appreciate Kirk's focus on client-centered business strategies.
Nov 5, 2018
Tina Grasso
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Oct 23, 2018
Kiptanui Jacob
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Oct 23, 2018
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Sep 27, 2018
Tommi Sahimaki
Really enjoyed this episode and Kirk's emphasis on client-centric approaches.
Sep 15, 2018
Lyneiah Ball
I love how Kirk Dando highlights the importance of focusing on the client.
Aug 20, 2018
Dale Geffrey
Kirk's practical suggestions on client relations are invaluable for businesses.
Aug 14, 2018