Power Editor vs. Ads Manager: Which to Use?

Jan 13, 2019

When it comes to Facebook advertising, choosing the right tool can make a significant difference in your campaign's success. Two of the most popular options for managing Facebook ads are Power Editor and Ads Manager. In this comprehensive guide, Crush My SEO, a leading provider of SEO services in the Business and Consumer Services industry, will help you understand the key differences between Power Editor and Ads Manager, and guide you in choosing the tool that best suits your needs.

What is Power Editor?

Power Editor is a powerful tool developed by Facebook that provides advanced functionality for managing and optimizing Facebook ads. It offers enhanced targeting options, bulk editing capabilities, and advanced reporting features. Power Editor is primarily used by advertisers who run large-scale campaigns and require more comprehensive control over their ad sets.

With Power Editor, advertisers can create and edit various ad types, including single image ads, carousel ads, video ads, and more. It allows you to target specific audiences using detailed demographics, interests, and behaviors. The tool also provides access to advanced bidding strategies, such as cost per click (CPC) bidding, cost per mille (CPM) bidding, and optimized cost per mille (oCPM) bidding.

Furthermore, Power Editor allows advertisers to duplicate existing campaigns, ad sets, and ads easily. This feature is particularly useful for businesses running multiple similar campaigns or testing different variations of ads. With its bulk editing capabilities, advertisers can make changes to multiple ads simultaneously, saving time and effort.

What is Ads Manager?

Ads Manager, also developed by Facebook, is a user-friendly tool designed for advertisers who prefer a simpler interface and require basic campaign management features. It provides a streamlined experience for creating, monitoring, and optimizing Facebook ads. Ads Manager is commonly used by small to medium-sized businesses or advertisers who manage a smaller number of campaigns.

With Ads Manager, advertisers can create various ad types, similar to Power Editor. It offers detailed targeting options based on demographics, interests, and behaviors. Although not as advanced as Power Editor, Ads Manager provides sufficient tools for optimizing your ad performance, including budget allocations, ad scheduling, and delivery optimizations.

One noteworthy feature of Ads Manager is its integration with Facebook Pixel. Facebook Pixel is a piece of code that you can add to your website to track conversions and gather data about user interactions. By using the data collected, you can create custom audiences, retarget users, and optimize ad delivery based on specific events or actions taken on your website.

Key Differences

Now that we have a basic understanding of Power Editor and Ads Manager, let's compare their key differences:

Functionality and Control

Power Editor offers a comprehensive set of features and advanced controls compared to Ads Manager. It provides a more in-depth level of campaign customization and allows advertisers to make granular adjustments to their ads and targeting options. On the other hand, Ads Manager offers a simplified interface that appeals to advertisers who prefer a more straightforward approach to campaign management.

Efficiency for Large-Scale Campaigns

For businesses running large-scale campaigns with numerous ad sets and variations, Power Editor is the preferred tool. Its bulk editing capabilities and duplication features make it easier to manage and optimize complex campaigns. Ads Manager, while capable, may not provide the same level of efficiency for handling extensive and intricate advertising campaigns.

Accessibility and Ease of Use

Ads Manager takes the lead in terms of accessibility and ease of use. Its user-friendly interface and simplified campaign creation process make it suitable for advertisers who are new to Facebook advertising or prefer a more intuitive tool. Power Editor, while offering advanced features, may have a steeper learning curve for beginners.

Data and Reporting

Both Power Editor and Ads Manager provide data and reporting features to help advertisers evaluate the performance of their campaigns. However, Power Editor offers more detailed insights and customization options. Its reporting capabilities allow advertisers to analyze ad performance at a granular level, making it a preferred choice for data-driven marketers.


Ultimately, the choice between Power Editor and Ads Manager depends on your specific needs and the complexity of your advertising campaigns. If you run large-scale campaigns and require advanced customization and control, Power Editor is your go-to tool. On the other hand, if you prefer a simpler interface and manage smaller campaigns, Ads Manager will serve you well.

At Crush My SEO, we understand the importance of choosing the right tools to maximize your advertising efforts. As a leading provider of SEO services in the Business and Consumer Services industry, we can help you optimize your online presence and drive targeted traffic to your website. Contact us today to learn more about our comprehensive SEO solutions tailored to your business needs.

Alisa Reeves
Ads Manager's integrated audience insights and recommendations help advertisers refine their targeting and optimize ad delivery.
Nov 7, 2023
Kimberly Falconer
Power Editor's ad management tools offer more control and customization options for advertisers looking to fine-tune their ad strategies.
Sep 29, 2023
Tj Tinsley
Ads Manager's ad performance insights provide valuable metrics for assessing ad performance and making informed campaign adjustments.
Aug 27, 2023
Surag Betageri
Power Editor's advanced features make it a must-have tool for advertisers who prioritize detailed ad customization and optimization.
Jul 9, 2023
Chuck Vondrehle
Ads Manager's simplicity in ad creation and management is ideal for businesses looking for a straightforward and hassle-free advertising solution.
Jun 21, 2023
Nilesh Patel
Ads Manager's simplified ad creative customization makes it easy to create engaging ad content without extensive design expertise.
Jun 20, 2023
Lazar Dimitrov
I find that Power Editor's ad rule automation feature simplifies the process of optimizing ad performance based on predefined conditions.
May 19, 2023
Jason Howard
Ads Manager's simplified ad delivery setup makes it easy to choose ad placements and optimize for different delivery methods.
May 4, 2023
Dawn Schaffran
Ads Manager's audience insights and suggestions provide valuable guidance for reaching a more targeted and relevant audience.
Apr 17, 2023
Dave Mee
Using Ads Manager for A/B testing has helped me refine ad creatives and identify the most effective messaging for my target audience.
Mar 3, 2023
Ike Behar
Having the ability to directly edit ad creative in Power Editor gives advertisers more flexibility and control over their ad content.
Feb 25, 2023
Sandra Statz
Ads Manager's seamless integration with Facebook and Instagram makes it easy to manage ads across multiple platforms from one centralized location.
Jan 16, 2023
Joe Markham
Power Editor's dynamic ad creative and format options enable advertisers to create more engaging and interactive ad experiences.
Nov 29, 2022
David Gochenaur
I've found that Power Editor's A/B testing capabilities are essential for fine-tuning ad strategies and maximizing performance.
Oct 31, 2022
Shelly Peterson
I appreciate the streamlined approach of Ads Manager for creating and managing ads without getting overwhelmed by too many advanced features.
Aug 5, 2022
Michelle Griggs
Power Editor's bulk ad import and export capabilities simplify the process of managing large volumes of ad creatives and campaigns.
Jul 21, 2022
Jason French
Ads Manager's simplified ad placement selection makes it easy to control where ads appear and how they are delivered to the target audience.
Jun 18, 2022
Rishna Patel
Utilizing Power Editor's custom conversion tracking has allowed me to attribute ad performance to specific user actions and optimize accordingly.
Jun 10, 2022
Justin Spitler
I've found that Ads Manager is more intuitive for boosting posts and promoting content quickly and efficiently.
May 14, 2022
Denise Hamilton
Power Editor's ability to create and manage custom conversions provides a more tailored approach to tracking ad performance and ROI.
Apr 11, 2022
Pulikanti Saritha
Ads Manager's intuitive ad management tools make it a convenient choice for advertisers looking for a straightforward and easy-to-use platform.
Apr 6, 2022
Jim Imbrie
Power Editor is ideal for advertisers looking to create more complex ad types and targeting options.
Mar 25, 2022
Gerald Woelcke
Power Editor's ad creative customization options allow for more personalized and impactful ad experiences, enhancing audience engagement.
Feb 18, 2022
I've seen great results with Ads Manager's automatic placements feature, reaching a broader audience without extensive manual optimization.
Jan 9, 2022
Freddie Santiago
Ads Manager's quick and easy ad creation process is perfect for those looking for a hassle-free approach to advertising.
Dec 25, 2021
Ronald Bevins
I've had great success with Ads Manager for managing multiple ad sets and campaigns simultaneously.
Oct 16, 2021
Scott Lewis
Ads Manager's ad set duplication feature makes it easy to replicate successful campaign structures and strategies for new ad sets.
Sep 7, 2021
David Franey
Power Editor's advanced ad delivery optimization features enable advertisers to fine-tune budget allocation based on ad performance data.
Aug 27, 2021
Sean Menzies
Power Editor's unparalleled customization options give advertisers more control over ad design and structure.
Jul 27, 2021
Matthew Barrera
Ads Manager's ad delivery optimization features automatically allocate budget to the best-performing ad sets, maximizing campaign performance.
Jul 15, 2021
Linda Adley
I find that Power Editor's ad preview tools provide a more accurate representation of how the ad will appear on different devices and placements.
Apr 29, 2021
Steve Richard
Ads Manager's ad creation and management workflow provides a seamless experience for setting up and monitoring ad campaigns.
Apr 2, 2021
Marco Beltramelli
Ads Manager's integration with Instagram and Audience Network makes it convenient for reaching a wider audience across different platforms.
Mar 22, 2021
Loretta Edwards
I personally prefer using Power Editor for its advanced features and flexibility.
Feb 14, 2021
Add Email
Ads Manager's simplified approach to ad creation and management is a time-saver for advertisers managing multiple campaigns.
Dec 31, 2020
Aric Carpenter
I've found that Power Editor's ad scheduling tools have been instrumental in maximizing ad exposure during peak engagement times.
Dec 5, 2020
Chandan Vidyarthi
I like the simplicity of Ads Manager, especially for managing ad placements and optimizing for different devices and placements.
Nov 30, 2020
Bryan Ramos
Ads Manager's streamlined ad creation process is perfect for advertisers looking for an intuitive and efficient approach to campaign setup.
Nov 29, 2020
Gianinna Badillo
Power Editor's bulk editing capabilities make it an efficient option for optimizing large ad campaigns.
Nov 28, 2020
Marisa Virayodhin
Ads Manager's ad performance overview dashboard provides a quick snapshot of campaign performance, allowing for easy assessment and decision-making.
Nov 17, 2020
Zulficar Habib
The interface of Ads Manager is more user-friendly and easier to navigate compared to Power Editor.
Sep 13, 2020
Frank Grindrod
Power Editor's ad placement customization options cater to advertisers seeking more control over where their ads appear and how they are delivered.
Sep 2, 2020
Wendy Ruoff
Power Editor's dynamic ad creative feature allows for more personalized and engaging ad experiences, which is crucial for capturing audience attention.
Sep 1, 2020
Kirk Lc
The ease of creating custom audiences and lookalike audiences in Power Editor is a game-changer for targeting the right audience.
Apr 6, 2020
Ellen O'Hearn
I appreciate the targeting capabilities of Power Editor, enabling advertisers to reach specific demographics and interests with precision.
Mar 4, 2020
Joshua McGrigg
Ads Manager's streamlined billing and payment management make it a practical choice for managing ad spend and budget allocation.
Jan 12, 2020
Chuck Lepley
Power Editor's flexibility in ad creation and targeting makes it a valuable tool for advertisers with specific campaign objectives and audience segments.
Dec 15, 2019
Donna Munsie
Ads Manager's presentation of ad performance data in an easily digestible format makes it a practical choice for quick analysis and decision-making.
Dec 13, 2019
Kim Navagh
Power Editor's granular ad targeting options empower advertisers to reach highly specific audience segments with tailored ad content.
Nov 26, 2019
Ryan Thury
I find that Power Editor allows for more precise targeting and optimization of ad campaigns.
Nov 10, 2019
Darren Malpas
Ads Manager's simplified ad insights make it easier for advertisers to quickly assess ad performance and make informed decisions.
Oct 25, 2019
Morris Elrod
I find that Power Editor's ad approval process is more efficient, ensuring faster ad deployment and testing of ad creatives.
Oct 20, 2019
James Lii
Power Editor's ad approval and review process is more efficient, providing faster ad deployment compared to Ads Manager.
Oct 14, 2019
Jim Herbert
Ads Manager's streamlined campaign creation and management process is perfect for those looking for a straightforward and efficient advertising solution.
Oct 10, 2019
Sandy Dicesare
Ads Manager's campaign budget optimization feature simplifies budget allocation and maximizes ad performance.
Sep 26, 2019
Scott Johnston
I've seen great results using power Editor's custom audience creation tools to target highly specific user segments for better ad relevance.
Jul 13, 2019
Power Editor's bulk import and export features streamline the process of managing large-scale ad campaigns.
Jul 10, 2019
Ads Manager's audience targeting suggestions make it easier for advertisers to expand their reach and tap into new potential customers.
Jul 8, 2019
Scott Acker
Ads Manager is great for beginners, while Power Editor offers more advanced options for experienced advertisers.
Jun 28, 2019
Jennifer Styx
Ads Manager's simplicity makes it a go-to tool for quick and easy ad creation and management.
Jun 27, 2019
Van Harissis
Power Editor's ad scheduling feature allows for more precise ad delivery timing, which is crucial for reaching the target audience at the right moment.
Jun 25, 2019
Karen Hart
Ads Manager's guided creation workflow is perfect for beginners and those looking for a more structured approach to ad creation.
Jun 7, 2019
Zvonimir Kregar
Ads Manager's built-in split testing tool is invaluable for refining ad strategies and improving performance.
Apr 25, 2019
David Benton
Power Editor's ad performance breakdowns provide in-depth insights into ad delivery and engagement metrics, enabling precise optimization.
Apr 17, 2019
Valerie Romanini
Power Editor's advanced reporting features enable advertisers to dive deep into ad performance data and make data-driven decisions.
Apr 15, 2019
Evodio Walle
Power Editor's support for advanced tracking and attribution functions gives advertisers better insights into ad performance and user behavior.
Mar 10, 2019
Danielle Tarras
The reporting and analytics in Power Editor provides more detailed insights, which is crucial for measuring and optimizing ad performance.
Mar 1, 2019
Mark Seeger
Ads Manager's ad preview and review process ensures that advertisers have a clear understanding of how their ads will be presented to their audience.
Feb 24, 2019
Bobbie Robins
Ads Manager's ad scheduling features allow for easy ad delivery timing adjustments, ensuring optimal ad exposure.
Feb 14, 2019
Kenneth Martin
I've seen great results with Power Editor's ad performance monitoring and optimization tools, allowing for targeted and impactful ad campaigns.
Feb 14, 2019
Denise Theiss
I've found that using a combination of both Power Editor and Ads Manager allows for better control and management of Facebook ad campaigns.
Feb 5, 2019