Best of the Worst Attorney Ads - Updated for 2018

Attorney Letterhead Templates

Welcome to Crush My SEO, your ultimate destination for all things related to SEO services and online marketing for businesses in the business and consumer services sector. Today, we present to you an exclusive showcase featuring the best and worst attorney ads of 2017, now updated for 2018. If you're curious about what makes a legal advertisement stand out or want to avoid common pitfalls of attorney advertising, you're in the right place!

The Importance of Attorney Advertising

As a legal professional, it's crucial to understand the significance of effective advertising. A strong attorney ad not only helps you connect with potential clients but also builds your reputation and brand awareness. On the other hand, a poorly executed ad could harm your credibility and deter potential clients from seeking your services.

Learning from the Best

Let's start with the positive side. We've meticulously curated a list of the most impressive attorney ads of 2017, showcasing creativity, authenticity, and innovation. These examples will inspire you to think outside the box when it comes to promoting your legal services.

  • Smith & Associates: In their ad, Smith & Associates embraced storytelling by highlighting a successful case study. By showcasing their expertise and client satisfaction, they established trust and credibility.
  • Lawyers at Law: This ad took a comedic approach by using humor to engage their audience. Its light-hearted tone and relatable content made it highly shareable on social media platforms, increasing brand visibility.
  • Johnson Legal Group: Johnson Legal Group impressed with their visually stunning ad that used high-quality cinematography techniques. The attention to detail in their video showcased their commitment to excellence.

Avoiding the Worst Examples

While learning from success stories is important, it's equally vital to understand what not to do. We've compiled a list of the worst attorney ads of 2017 to help you steer clear of common mistakes and clichés.

  1. Generic Legal Services: This ad focused on generic statements without offering any specific details or unique selling points. It failed to differentiate itself from other law firms and left viewers with no clear reason to choose their services.
  2. Overly Aggressive Approach: One of the worst mistakes an attorney can make is to appear overly aggressive in their advertising. Viewers perceive assertiveness as a negative trait, undermining trust and pushing potential clients away.
  3. Lack of Professionalism: Some attorney ads in 2017 portrayed unprofessional behavior, promoting unethical practices. It's essential to maintain a high level of professionalism and ethical standards in all marketing materials.

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